OWL Magazine Korea

While in South Korea, KakaoTalk is widely used by the entire nation, in Japan, it is no exaggeration to say that almost the entire population uses an online messenger called “LINE.” LINE is a mobile messenger created by Naver in South Korea, and although it failed to dominate the market against KakaoTalk in South Korea, it succeeded in Japan. Currently, ...

Seoul’s Gangnam area is considered one of the representative bustling districts in Seoul, attracting a large number of people with various shops and brands densely packed. A short distance away from the “KAKAO FRIENDS” store, which sells various products featuring characters from KakaoTalk, one can find the “LINE FRIENDS” store. “More widely used overseas than domestically, LINE Messenger” While in ...

While in South Korea, “KakaoTalk” reigns as the nation’s messenger app of choice, overseas, many opt for “Line.” Line, too, was developed by a Korean company, but due to the dominance of KakaoTalk within Korea, Line initially struggled to secure a user base and even faced the possibility of being discontinued. However, a surge in international users, particularly in Japan ...