OWL Magazine Korea

Hyundai Department Store Flagship Store “The Hyundai Seoul” in Yeouido, Seoul

In Yeouido, Seoul, the Hyundai Department Store flagship store named “The Hyundai Seoul” has opened its doors. It opened on February 26, 2021, making it a relatively recent addition.

“The Hyundai Seoul” is the flagship store of Hyundai Department Store. It has a floor area of 27,000 square meters, making it the largest single-building department store in Seoul and the seventh largest nationwide.

The Hyundai Seoul is the 16th store introduced by Hyundai Department Store since the Pangyo store in 2015. Chairman Jung Ji-sun expressed the ambition to make The Hyundai Seoul the top landmark in South Korea and elevate the status of the group with this flagship store.

“From Basement 2nd Floor to 6th Floor, Diverse Spaces at The Hyundai Seoul”

The journey at The Hyundai Seoul begins from the “Basement 2nd floor.” Although it extends down to the 6th floor, from the 3rd to the 6th floor, it serves as an underground parking lot.

From the Basement 2nd floor to the 6th floor, various concept stores are established. Especially on the Basement 2nd floor, it targets the MZ generation, showcasing sports brands like Nike, Adidas, and international fashion brands like MSGM and Marc Jacobs, offering a curated selection distinct from traditional department stores.

“Basement 1st Floor: Tasty Seoul Dining Area”

On the Basement 1st floor, there is a “food section” called Tasty Seoul. It spans an area of 4,300 square meters, providing a variety of food options.

“1st to 4th Floor, A Traditional Department Store Ambiance”

From the 1st to the 4th floor, it presents a conventional department store appearance, housing various stores. There are many luxury shops, and primarily fashion and lifestyle goods are available.

“5th and 6th Floors with an Indoor Garden Atmosphere”

Upon reaching the 5th floor, a completely different atmosphere emerges. The space is adorned like an indoor garden, providing a unique ambiance where you feel both indoors and outdoors simultaneously.

On the 5th floor, the first Blue Bottle store in the department store industry is located. Besides Blue Bottle, you can explore various home appliances from companies like Microsoft, Samsung, LG, and even find a store with unmanned Amazon technology.

“Occasional Performances on the 5th and 6th Floors”

Occasionally, if you visit on weekends, you can witness live performances on the 5th and 6th floors. The music is vividly heard live, but the performers themselves may not be clearly visible. As you explore around, you may find the musicians. From the specially prepared stage at the top, you can observe the performance.

It’s a place where performances unfold from a high vantage point, creating a unique atmosphere distinct from conventional performance venues.

“Hyundai Department Store Flagship Store”

The Hyundai Department Store located in Yeouido, The Hyundai Seoul, can be considered the largest department store in Seoul, taking its place as the flagship store of Hyundai Department Store.

It’s a place filled with various new technologies, making it another landmark in Yeouido. However, during the initial opening, the building’s unique red design attracted attention as an unusual-looking structure. Now, people seem to have grown accustomed to the building’s exterior design, and such comments are not often heard.

“Yeouido Hyundai Department Store Flagship Store, The Hyundai Seoul”

  • Address: 108 Yeouidaero, Yeongdeungpo-gu, Seoul, 07335
  • Phone: 02-767-2233
  • Website: The Hyundai Seoul
  • Operating Hours: (Mon-Thu) 10:30 AM – 8:00 PM, (Fri-Sun) 10:30 AM – 8:30 PM