How to Create a Google Blog (Blogspot): Step-by-Step Guide

Many companies offer blog services, with prominent options in South Korea being Naver, Kakao’s Tistory, Brunch, and Google’s Blogspot (also known as Google Blog). In addition to these hosted services, there are self-hosted options like WordPress, which offers high flexibility but also comes with a steep learning curve.

What is Google Blog?

Google Blog, commonly known as Blogspot, was originally developed by Pyra Labs in 1999 and acquired by Google in 2003. Blogs created using this platform typically have URLs in the format of blogspot.com.

Reasons to Choose. Google Blog

Each blog service has its pros and cons. In South Korea, Google Blog gained attention, especially after issues with Tistory’s self-advertising in 2023. Like Tistory, Google Blog is free to use and allows monetization through Google Ads. However, unlike Naver, a major search engine in Korea, Google Blog might not benefit from domestic search traffic.

Despite this, with consistent effort, Google Blog can achieve good visibility on Google search. While it may take time to generate substantial income in Korean, the platform offers unlimited publishing and is a great option for storing information.

Summary of Google Blog Features

1. Free to use
2. Up to 100 blogs per account
3. Convenient integration with Google services
4. Optimized for Google SEO, likely to rank well in search engines
5. Can publish up to 100 posts per day
6. Offers high flexibility, though not as much as WordPress

Steps to Create. a Google Blog

1. Visit Blogger : https://www.blogger.com
2. Choose “Create a Blog” and either use an existing Google account or create a new one.
3. Select a blog name (can be changed later).
4. Choose a blog URL (preferably don’t change it for SEO).
5. Set up your blog’s theme and design.
6. Complete basic settings for your Google Blog.

Creating a Google Blog is simpler compared to setting up a WordPress blog. Once you access Blogger and create a blog, it’s ready to use.

Additional Steps After Creating a Google Blog

1. Change the blog’s theme.
2. Register with Google Search Console to improve search visibility.
3. Register with Google Analytics for visitor analysis.
4. Connect Google AdSense to monetize your blog.

Completing these tasks will help you create a more polished blog. In the next article, we’ll focus on changing the Google Blog’s theme.