OWL Magazine Korea

Hongdae, Seoul – Subculture Store ‘FLEF’

The area in front of Hongik University in Seoul is aptly nicknamed the street of youth. Known for its youthful population, it’s a trendy and culturally sensitive area where you can find people and shops expressing diverse personalities.

Thanks to this, in the vicinity of Hongdae, you can discover many shops that showcase strong individuality. Even within the “AK Plaza” building in Hongdae, you can find unique stores.

“At Hongdae AK Plaza 3rd Floor, Discover ‘FLEF'”

On the 3rd floor of Hongdae’s AK Plaza, you’ll find a rather unique store. The store named ‘FLEF’ isn’t easy to define in a single word. In simple terms, it can be described as a “subculture store.”

This is a place where you can find various products based on underground art, new brands, hot road styles, and subculture. It’s a store overflowing with unique items that showcase a distinctive personality not easily found elsewhere.

“A Store Selling Unique Items Not Easily Found in Korea”

In reality, this place exhibits and sells unique items that don’t quite align with the sentiments of Korea. It gives off a vibe that seems to resonate more with Japan’s subculture, particularly places like Akihabara or Harajuku.

It’s a place where you can find unique and personality-rich clothing and items, akin to what you might encounter in clothing stores in Japan. For those seeking items with distinctive personalities, it’s a great place to visit.

While the store isn’t large, it offers various unique items, and its atmosphere might seem somewhat eccentric, making it a place that might not be approached carelessly. However, for tourists, it could be an intriguing spot worth exploring.

“Hongdae, Seoul – Subculture Item Store, FLEF”

  • Address: 3rd Floor, AK Plaza Hongdae, 188 Yanghwa-ro, Mapo-gu, Seoul
  • Phone: 02-336-4585
  • Operating Hours: (Daily) 11:00 – 22:00
  • Website: https://www.flef.kr