OWL Magazine Korea

“Why Does Steve Jobs Read Wordsworth’s Poetry? : 12 Cases of Fusion Talk”

The 2010s were a time when the humanities received attention. Professor Michael Sandel’s lecture on “Justice” was broadcasted through EBS, and it became known that Steve Jobs, who led Apple’s innovation, had an interest in the humanities. This era sent a societal message emphasizing the importance of not only “technology” but also “humanities”.

The keywords of that time were “humanities” and “fusion”. It was a period when the idea that it’s not just about the importance of humanities or technology alone, but the necessity of a convergence of various disciplines crossing boundaries, was spreading.

“Why Does Steve Jobs Read Wordsworth’s Poetry?”

The book “Why Does Steve Jobs Read Wordsworth’s Poetry?” by Cho Sukgyeong was published in such a societal atmosphere.

During the era when “fusion” was a keyword, especially focusing on the icon of the fusion of humanities and technology, “Steve Jobs”, the book introduces cases of fusion using him as an example.

The 2010s atmosphere was exceptionally high in interest in humanities. Companies began to sloganize “hiring humanities talents”, and humanities-related content such as book talks dominated society.

However, since it is difficult to do something with just humanities alone, humanities must be combined with other disciplines. The book discusses this “fusion”.

“What is Fusion?”

The book defines fusion not only as dealing with multiple fields simultaneously but also as possessing knowledge of two areas and being able to create something new and creative based on it. Alternatively, if two disciplines are well combined and their strengths are utilized, it can also be called fusion.

“Introduction of 12 Cases of Fusion”

The book introduces 12 cases of fusion. Using various examples easily found around us, such as buildings containing scientific principles, plays applying science, and scientific knowledge permeating artworks, it delves into the topic of fusion.

Organized into chapters for each example, the content can be approached comfortably without feeling burdensome. The 12 fusion cases covered in the book are as follows:

  • Science and Philosophy: The Aesthetics of Simplicity Hidden in Apple’s Apple
  • Science and Libraries: Desires Dreaming of Roses
  • Science and Theater: “Oxygen” and “Copenhagen”
  • Science and Art: Fractal Patterns on a Starry Night…
  • Science and Cities: Marco Polo, the City He Dreamed of
  • Science and Investigation: Prism of Evidence
  • Science and Sports: The Science Alive in Soccer
  • Science and Media Art: The Moon, the First TV Discovered by Humans?
  • Science and Cultural Heritage: From Queen Seondeok to Jung Yak-yong…
  • Science and Wine: Between the Tears of God and Human Alcohol
  • Science and Literature: SF Novels, Very Difficult But Once You See Them, You Know
  • Science and Music: The Epitome of Fusion, Neuroscience

“Why Does Steve Jobs Read Wordsworth’s Poetry? : 12 Cases of Fusion Talk”

  • Author: Cho Sukgyeong
  • Publication Date: April 12, 2013
  • ISBN13: 9788962170733
  • Available at Yes24: http://app.ac/7bMkqCl83