The book “The Innovation Instinct” is a book about “business”. The original title is “The Toilet Entrepreneur”, which can be translated as “The Toilet Entrepreneur”. This is a book written by a foreign author named “Mike Michalowicz” and translated into Korean. “How to make billions after failing in business and spending your last $20,000 on soju” The subtitle of the ...
Until about five years ago, in 2019, we were in the midst of a “YOLO” startup boom. While economic growth and a sense of calm seemed to be in the air, that changed in the winter of 2019 when COVID-19 arrived. The world has changed dramatically since COVID-19. The positive vibes were all but gone, replaced by negativity. The economy ...
Business Confidential is a book written by a former top CIA operative and a business psychology author that focuses specifically on hiring and managing people and organizations. The U.S. Central Intelligence Agency (CIA) is often portrayed in movies and TV shows as very cool, but the real-life CIA is not, according to the authors. This is a book that is ...
“Working With Mean Girls” by Meredith Fuller is a book that examines how to deal with the kinds of mean women you might encounter in the workplace, as the title suggests. While the Korean title translates to “The Psychology of Mean Girls,” the original title is “Working With Mean Girls,” which focuses on dealing with “mean women” you might encounter ...
We are living in an era where marketing is so crucial that we could call it the age of marketing. While creating products or services is important, supporting them to sell well is equally significant, especially in today’s saturated market where research on how products or services can sell better is even more crucial. “What is Marketing?” “Marketing” is not ...
Most of the companies driving the world today are located in Silicon Valley, which typically refers to the region stretching from San Francisco to San Jose in the western United States. Although currently surpassed by Microsoft in market capitalization and with Apple, which once held the top spot, now sitting in second place, Silicon Valley hosts a variety of well-known ...
Pepe Martinez is the Iberia Regional CEO of Millward Brown Group, enjoying worldwide reputation in market research, brand valuation, and marketing consulting. While majoring in psychology at Spain’s prestigious Madrid Complutense University, he has built an exceptional background in consumer psychology over the past 30 years, applying it to marketing and developing new brand strategies. The book titled “Marketing that ...
Satya Nadella is the current CEO leading Microsoft. Microsoft is a company that gained attention by creating the Windows operating system, leading the proliferation of computers. Along with the success of Windows, Microsoft accumulated immense wealth, which served as the driving force for the company to venture into various business areas. Bill Gates, the founder, handed over the CEO position ...
“To have a dream is to be young,” they say, suggesting that “dream” can also be a representative word for youth. Those who live each day with a dream seem admirable even from a distance. However, one may wonder how many actually have a dream and pursue it as they wish. While some may have dreams, others may not. In ...
Since the release of the “iPhone” by Apple in 2007, the mobile phone industry has undergone significant changes. With the introduction of a new concept of mobile phones called “smartphones,” which were previously unseen, traditional mobile phones were dubbed “feature phones” or “dumb phones,” and the mobile phone market entered a new phase. As of 2024, when referring to “mobile ...
Professor Kim Jeong-gu is a professor in the Department of Business Administration at Sungkyunkwan University. Personally, as I majored in humanities, I couldn’t attend the professor’s classes, but as I prepared for employment before graduation, I felt the need to acquire knowledge related to the business field, so I got recommendations for relevant books. Coincidentally, I received a recommendation for ...
In the course of our lives, there comes a time when we engage in “planning.” Particularly in the corporate world, there are occasions when we find ourselves drafting “plans.” Almost all activities within a company are based on “plans.” After formulating a plan to do something, it undergoes review, and if deemed feasible, it proceeds. “What is Planning?” However, before ...