OWL Magazine Korea

Seoul Jamsil Sculpture “I SEOUL U”

“I SEOUL U” is the brand and slogan of the city of Seoul, which has been in use since 2015. It was created as the brand of Seoul City following “Hi Seoul” in 2002, and has been in use up to the present.

“The ‘I SEOUL U’ Sculpture in Seoul Jamsil”

With “I SEOUL U” becoming the official brand of Seoul City, sculptures with the inscription “I SEOUL U” can be found all around the city.

One of the most representative ones can be found at the iconic “Yeouido Hangang Park,” with the “I SEOUL U” sculpture set against the backdrop of the Han River. It’s a place worth visiting at least once for a commemorative photo, especially for those visiting Seoul for the first time.

In the Jamsil area, you can also find the “I SEOUL U” sculpture. It can be found in a small park next to Jamsil Lotte World Tower.

“A Sculpture Between Jamsil Lotte World and Seokchon Lake”

In the park between Jamsil Lotte World Tower and Seokchon Lake, you can find the sculpture with “I SEOUL U” inscribed, giving the feeling of discovering a hidden gem. Additionally, next to it, you can also find a sculpture called “SONGPA.”

While not as large in scale or as popular as the sculptures installed along the Han River, it’s a place where you can casually come across and enjoy a small, everyday delight.

“Seoul Jamsil: I SEOUL U Sculpture”

  • Address: 180 Jamsil-ro, Songpa-gu, Seoul, South Korea