OWL Magazine Korea

Jamsil, Rose Market Jjolra ‘Hwanhee Bunsik’

Near Jamsil Station, you can find various restaurants. You can also find diverse dining options at Lotte Department Store or Lotte World Mall. Heading a bit north from Jamsil Station, you’ll come across an old apartment complex market called “Rose Market,” where you can discover a variety of sophisticated and unique restaurants.

“Jamsil, Rose Market: A Place with a Vintage Feel”

While areas near Jamsil Station, such as Lotte World, Lotte Department Store, and Lotte World Tower, exude a glamorous atmosphere, just one block away, you’ll find a more tranquil atmosphere. Rose Market is a shopping area located in the Rose Apartments, a large-scale apartment complex built in 1979.

Rose Market has naturally aged alongside Jamsil Apartments. Thanks to this, when you visit Rose Market, you can experience a sense of the past. It’s a place with a vintage feel, nicely preserved.

In the underground market of Rose Market, you’ll find small hole-in-the-wall shops, as well as stores selling vegetables. Additionally, you’ll come across restaurants with a rich and profound history.

“A Bunsik Restaurant Preserving a Long History: Hwanhee Bunsik”

Hwanhee Bunsik is also a restaurant you can find in Rose Market. It’s a place with a long-standing history, particularly known for its Bunsik (Korean fast food).

At Hwanhee Bunsik, you can find a menu item called “Jjolra,” which may seem to be a combination of “jjolmyeon” and “ramyeon.” It’s a dish made by substituting rice cakes with ramyeon and jjolmyeon in tteokbokki sauce.

Another representative menu is “Hwanhee Fried Rice,” which is a dish that gives you the feeling of eating fried rice at a Bunsik restaurant.

“Jjolra and Hwanhee Fried Rice”

This time, I ordered the representative dishes at Hwanhee Bunsik, which are Jjolra and Hwanhee Fried Rice. Since it’s a Bunsik restaurant, the prices are quite reasonable. No, considering the regional characteristics of Jamsil, where Rose Market is located, most of the restaurants here maintain a relatively affordable price range.

Jjolra is priced at KRW 6,000, and Hwanhee Fried Rice is KRW 7,000. Even if you order two of them alone, considering the recent significant increase in prices, it’s not a burdensome cost.

Overall, the food is decent. Jjolra was a dish I tasted for the first time, and I was impressed by the combination of ramyeon and jjolmyeon in tteokbokki sauce. Personally, I love the combination of these two types of noodles, so it seemed very delicious. However, as I continued to eat, I found that it had a strong flour taste, so it wasn’t as delicious as I had expected.

The fried rice was also decent, and both dishes were satisfying in terms of portion size and price.

If you want to eat Bunsik from your childhood in a place with a nostalgic and vintage atmosphere, it’s a great place to visit.

“Seoul Jamsil, Bunsik Restaurant Hwanhee Bunsik”

  • Address: Bldg B, B1, 112 Olympic-ro 35-gil, Songpa-gu, Seoul
  • Phone: 02-414-8307
  • Operating Hours: (Mon-Sat) 10:00 – 21:00
  • Closed on Sundays