OWL Magazine Korea

Amazon’s Frustration-Free Packaging:

When browsing through products on Amazon, you may notice two packaging options: “FRUSTRATION-FREE PACKAGING” and “RETAIL PACKAGING.”

If we were to translate “Frustration-Free Packaging” directly into Korean, it could be understood as “좌절 방지 포장,” suggesting a packaging method designed to prevent frustration. But what exactly does this term refer to?

Understanding “RETAIL PACKAGING”:

Before delving into “Frustration-Free Packaging,” let’s first examine “RETAIL PACKAGING.” This term typically refers to the packaging done individually by companies, often seen in retail stores. It involves the creation of items, each one carefully packaged in materials like paper and plastic.

It represents the packaging commonly found in stores.

(Left) Frustration Free Packaging (Right) Retail Packaging


In addition to regular packaging, Amazon provides a unique packaging option known as “FRUSTRATION-FREE PACKAGING.” This is still a method of packaging “new products,” but with a slight difference.

It involves creating packaging that is easy for consumers to open and is made from materials that are easy to recycle. At first glance, one might think it could be a used product due to the different packaging. However, “FRUSTRATION-FREE PACKAGING” is Amazon’s distinctive way of packaging new items.

It can be considered packaging optimized for shipping, providing extra protection to the product during delivery. Moreover, it eases the effort required for opening the package, and the box can be easily recycled after unpacking.

In summary, this unique “Frustration-Free Packaging” by Amazon aims to enhance the delivery process, make product unboxing less challenging, and encourage packaging material recycling. It’s a noteworthy consideration for those engaged in international online shopping.