Mega Coffee is one of the recently growing budget coffee brands. Utilizing world-renowned soccer star Son Heung-min as a model, the brand continues aggressive marketing campaigns and can be found all over Seoul. With its aggressive marketing strategies, it appears to be expanding its reach rapidly and has now become a cafe as easily recognizable as Starbucks. “The epitome of ...
Yeonhui-dong in Seoul has recently gained popularity among the MZ generation. As Yeonnam-dong rose to prominence, Yeonhui-dong, an original neighborhood with a similar vibe close to Yeonnam-dong, also garnered attention. In fact, Yeonnam-dong is often referred to as the southern extension of Yeonhui-dong, hence the name “Yeonnam.” In that sense, Yeonhui-dong can be seen as the original neighborhood that embodies ...