The area in front of Hongik University leads the trend of youth culture. In particular, the street in front of Hongdae is a well-known spot for foreigners and represents a famous tourist destination in Seoul. As you wander through the alleys of Hongdae, you can find unique and distinctive shops. ‘Aoi Tori,’ a bakery, is also a special place. “A ...
When Starbucks first entered Korea, it positioned itself with a luxurious image. However, as it expanded across the country, it transformed into a more mainstream space rather than a luxury one. While Starbucks focused on efficiency and spatial strategy in distribution, Blue Bottle grew by paying attention solely to the quality of coffee under the name of “specialty coffee.” As ...
Hyangwonjeong Pavilion is a gazebo located in the rear garden of Gyeongbokgung Palace, to the south of Geoncheonggung Palace. The name “Hyangwon” means “fragrance far and wide,” derived from a passage in the “Aeryeonseol (愛蓮說)” written by the scholar Zhu Xi (周敦頤, 1017 ~ 1073) during the Northern Song Dynasty, which states, “As fragrance spreads afar, it becomes purer (香遠益淸).” ...
Gyeonghoeru Pavilion, located within Gyeongbokgung Palace, is designated as South Korea’s Treasure No. 224. It is a pavilion located to the west of Gyeongjeon Hall in Gyeongbokgung Palace, where the king hosted banquets with his officials, received foreign envoys, and held state events such as the rain praying ceremony during droughts. The structure consists of a stone terrace in a ...
Located around Jamsil Station in Seoul, you can find attractions such as Seokchon Lake, Lotte World, and Lotte World Tower. The photo was taken on a day in early summer in 2022, when there was not a trace of fine dust. When looking from the southwest side of Seokchon Lake towards Lotte World and Lotte World Tower, you can capture ...
In the central area of Seoul, including Gwanghwamun Square and City Hall, you can visit the palaces of the Joseon Dynasty, which span 500 years. The five major palaces of the Joseon Dynasty, referred to as the ‘Five Grand Palaces,’ are Gyeongbokgung, Changdeokgung, Changgyeonggung, Gyeonghuigung, and Deoksugung. Usually, when visiting the palaces, separate admission fees are required. The individual admission ...
Changgyeonggung Palace is one of the five major palaces of the Joseon Dynasty located in Seoul. The five major palaces of the Joseon Dynasty are Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace, Deoksugung Palace, and Gyeonghuigung Palace. While other palaces were built for the purpose of conducting state affairs, Changgyeonggung Palace differs in its founding purpose. “Palace Built to Honor the ...
Among the five palaces of the Joseon Dynasty that can be found in the center of Seoul, there are “Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace, Gyeonghuigung Palace, and Deoksugung Palace.” Out of the five palaces of the Joseon Dynasty, only Changdeokgung Palace has been designated as a UNESCO World Cultural Heritage site. It received this designation in 1997, with the ...
In Seoul, you can find five palaces from the Joseon Dynasty. The five major palaces of the Joseon Dynasty are Gyeongbokgung, Changdeokgung, Changgyeonggung, Gyeonghuigung, and Deoksugung. In the 500-year history of the Joseon Dynasty, Gyeongbokgung and Changdeokgung were primarily at the center. In contrast, Deoksugung was a palace that did not receive much attention during the Joseon Dynasty era. However, ...
In the heart of Seoul, centered around Gwanghwamun, you can still encounter the palaces of the Joseon Dynasty in the modern era. Among the five major palaces of that era—Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Gyeonghuigung—Gyeonghuigung, in contemporary times, holds the most poignant history. “Gyeonghuigung: A Palace with Innovative Architectural Techniques” Gyeonghuigung was constructed in 1617, during the 9th year of ...
Currently located in Myeongdong, “Hadongkwan” is renowned as a beef soup restaurant. It started in Suha-dong, Cheonggyecheon in 1939 and has been operated for over 80 years, spanning three generations. On June 1, 2007, due to the Cheonggyecheon Urban Redevelopment Project, the restaurant relocated to its current position at the entrance of Myeongdong, behind the Exchange Bank, and has been ...
Seoul, formerly known as “Hanyang,” served as the capital of the Joseon Dynasty for 500 years. Thanks to this, especially within the inner walls of Hanyang Fortress, you can encounter the palaces of the Joseon era. Among the five grand palaces of Joseon – Gyeongbokgung, Changdeokgung, Changgyeonggung, Gyeonghuigung, and Deoksugung – it’s impossible not to mention Gyeongbokgung, which stood at ...
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