Tag: Kim Young Han

Once upon a time, mentioning Starbucks might evoke negative images like “beanpaste girl” or “beanpaste boy.” However, Starbucks has successfully overcome such stereotypes, becoming the most famous and thriving cafe in South Korea. “Why could Starbucks succeed in South Korea despite the recession?” This book explores the reasons behind Starbucks’ success in the South Korean market, even during economic downturns, ...