“South Africa” is a space unfamiliar to us, known only by name. It’s a lesser-known territory to us, and encountering the works of a writer from such a country is not easy. “Out Of Bounds,” written by Beverley Naidoo, is a novel based on the author’s actual experiences, albeit presented in a fictional narrative. If we were to compare it, ...
Despite being an author who had already become a legend, Lee Wae soo actively engaged with the younger generation, even creating new slang terms used by them. He had a unique vibe, despite his advanced age, and was known for his ability to communicate with and understand the younger generation. Often referred to as a “guru,” Lee Wae soo embraced ...
Dan Roam’s “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” is a book that delves into the art of effectively conveying thoughts and ideas through visual aids. While having good thoughts or ideas is important, merely possessing them alone doesn’t lead to significant outcomes. Ultimately, it’s crucial to share these thoughts effectively, garnering empathy and persuasion ...
These days, we no longer live in an era where comfort and healing are provided indiscriminately, but there was a period in the 2010s when Korean society placed great emphasis on “healing” and “comfort.” Rather than offering practical assistance to young people, there was a time when society merely offered verbal consolation. However, as this era progressed, the concept of ...
There is a famous saying, “A nation that forgets its history has no future.” While the origin of this quote is unknown, it underscores the importance of being interested in the records and traces of the past. As history often repeats itself, understanding it allows us to predict the future to some extent. Moreover, by delving into history, we can ...
In the late 2000s and early 2010s, there was a craze for “humanities” in South Korea. It was a time when various humanities-related books, such as Ji Seong Lee’s “Lead through Reading” and Professor Michael Sandel’s “Justice,” were being published one after another. During this period, South Korea, which had been focused on manufacturing, was in the process of transitioning ...
The book “Delicious Psychology,” as you can feel from the title, primarily focuses on light psychology that operates in everyday life rather than delving into profound discussions about psychology. It contains content that can be already known to us or things we might not have been aware of, but generally, it revolves around common sense concepts. Based on psychology, the ...
The book “Amazon Future Strategy 2022” written by Michiaki Tanaka was published in June 2018. It describes the areas Amazon is focusing on and the future vision the company envisions based on its actions up to 2018. Although South Korea is relatively less influenced by “Amazon,” the United States and Japan are significantly impacted. The U.S., being the headquarters of ...
Despite being an elderly figure, the late Lee Wae-soo, a writer, was known for his unique ability to communicate with the younger generation, even creating and actively using the language used by the youth. Having cultivated an image akin to what is colloquially termed a “guru,” Lee Wae-soo even appeared on a TV program called “Kneecap Guru,” introducing himself as ...
Most of the companies driving the world today are located in Silicon Valley, which typically refers to the region stretching from San Francisco to San Jose in the western United States. Although currently surpassed by Microsoft in market capitalization and with Apple, which once held the top spot, now sitting in second place, Silicon Valley hosts a variety of well-known ...
Pepe Martinez is the Iberia Regional CEO of Millward Brown Group, enjoying worldwide reputation in market research, brand valuation, and marketing consulting. While majoring in psychology at Spain’s prestigious Madrid Complutense University, he has built an exceptional background in consumer psychology over the past 30 years, applying it to marketing and developing new brand strategies. The book titled “Marketing that ...
Satya Nadella is the current CEO leading Microsoft. Microsoft is a company that gained attention by creating the Windows operating system, leading the proliferation of computers. Along with the success of Windows, Microsoft accumulated immense wealth, which served as the driving force for the company to venture into various business areas. Bill Gates, the founder, handed over the CEO position ...