Steve Jobs’ presentations are commonly regarded as the textbook example of a “presentation.” They are perfectly structured with a clear beginning, middle, and end. Not only does he deliver presentations seamlessly, but he also incorporates humor throughout, engaging the audience effectively.
Author Kim Kyung-tae analyzes Steve Jobs’ presentations and publishes them in book form. The popularity of the first volume led to the release of the second volume. The first volume was published in 2006, followed by the second volume in 2008.
“Steve Jobs’ Presentation 2” also dissects and analyzes Steve Jobs’ actual presentations. The book covers the “MacWorld San Francisco 2007 Keynote Address.” While the video may no longer be available on the Apple website, it can still be found on YouTube.
- Youtube Link : https://youtu.be/7l-Pa0uCod0?si=IzXRhHo7pqYAzuPr
The structure of the second volume follows a similar format to the first one, analyzing Jobs’ presentations and providing subtitles:
- The Importance of the First Button: Avoiding a Clichéd Opening!
- Gratitude for Collaborators (Thanking Colleagues, Thanking the Audience)
- Coining New Terminology at Eye Level
- Testimonial Approach
- Overcoming Competitors Without Denigration
- Harmonizing Visuals and Text: Avoid Text-Heavy Slides!
- Handling Rumors
- Balancing Big Numbers with Understandable Figures
- Shapes Better Than Charts: Simplify to Convey Core Information
- Crafting Text Slides: Keep It Simple & Short
- Presenting Objective Data
- Imprinting Messages
- Digital and Analog: Utilizing Analog Sensibilities in a Digital Presentation
- Content Segmentation
- Big Picture and Overview
- Transition Moments Between Slides
- Breath Before the Highlight: Captivating Attention with Deliberate Silence
- Seeking Dramatic Elements
- Conveying Messages Through Charts
- The “Five Story” of Presentations
- Using Quotations
- Practice and Rehearsal
- Leveraging Laughter to Influence Results
- Unexpected Guests
- The Power of Value in Price Reduction
- Discarding Script Notes
- Escaping Crisis Situations: Utilizing Humor and Backup
- Illusion Phenomenon in Presentations
- Animation Emphasizing Messages
- Closing that the Audience Remembers
The book also delves into Jobs’ iconic phrase “One More Thing!” which still remains a staple in Apple presentations. It imagines how Jobs might have presented the “Vision Pro” in his signature style, even incorporating the phrase “One More Thing!” through the voice of Apple’s CEO, Tim Cook.
“Steve Jobs’ Presentation 2″
- Author: Kim Kyung-tae
- Publication Date: April 25, 2008
- ISBN13: 9788991767829
- Yes24: http://app.ac/qqpnqW223