OWL Magazine Korea

Seoul Yongsan, “Passion Street” – “Yoljeongdo”

In Seoul’s Yongsan, you can find an alley named “Yoljeongdo,” which literally means a street filled with passion. It was named as such because in December 2014, young entrepreneurs established their businesses in the printing alley of Yongsan-gu, Seoul, bringing a new vitality to the area. It’s a street filled with interesting shops born from the unique personalities and ideas of these young entrepreneurs.

Everywhere you look, there are spaces brimming with unique ideas, from shops that evoke nostalgia to cafes that feel like they’ve transported you back in time.

“A Street Filled with Youthful Passion and Distinctive Shops – Yoljeongdo”

In Yoljeongdo, you can find a variety of shops with diverse atmospheres, all armed with unique ideas. The street is packed with spaces that have their own distinctive features, whether they stimulate memories of the past or exude an atmosphere reminiscent of a time of transformation.

Compared to places like Hongdae or Sangsu-dong, the smaller scale can be both an advantage and a disadvantage. It’s a plus that you won’t spend too much time exploring the shops scattered around. However, the narrow streets allow you to cover the area relatively quickly, which can be considered a drawback.

One interesting point is that despite being not too far from the bustling city center, these alleyways have found their place. It’s a hidden gem in the heart of the city where you can enjoy a different atmosphere from the high-rise buildings around Yongsan Station.

Due to this dual nature, it could also be seen as a somewhat bizarre combination. It’s an intriguing place to explore in the heart of Seoul, where seemingly incompatible elements coexist.

If you’re curious about the vibrant ideas of young entrepreneurs, I recommend paying a visit to “Yoljeongdo.” It’s located between Namyeong Station on Subway Line 1, Hyochangwon Station on the Gyeongui-Jungang Line and Subway Line 6, and Samgakji Station on Subway Line 4 and Line 6. Among these, Namyeong Station is the closest.

“Seoul Yoljeongdo in Yongsan”

  • Address: 55 Baekbeom-ro 87-gil, Yongsan-gu, Seoul, 04315, South Korea