OWL Magazine Korea

Seoul Myeongdong Lotte Department Store ‘Star Avenue’

In one corner of Seoul’s Myeongdong Lotte Department Store, you can find a space adorned as the “Star’s Street.” This area, named Star Avenue, is located on the 1st floor of Lotte Department Store Myeongdong.

“Seoul Myeongdong Lotte Department Store Star Avenue”

Star Avenue is designed as a space where shopping meets the experience of the Hallyu wave. It’s not very spacious, with a corridor transformed into a Hallyu space. On one side, there’s a screen displaying the appearances of Hallyu stars.

On the other side, you’ll find hand paintings of Hallyu stars, which seem to change with the seasons. While checking other posts, I noticed there was a hand painting of BTS during a different visit, but when I went, there was one featuring TWICE.

“A place on the 1st floor of Lotte Department Store to trace the footsteps of Hallyu stars”

It seems like this place might undergo subtle changes from time to time. Of course, the screen content also changes frequently, making it a spot worth visiting casually.

As the space is not very extensive, it might feel somewhat disappointing if you specifically travel a long distance to visit.

“Seoul Myeongdong Lotte Department Store, Star Avenue Myeongdong Main Branch”

  • Address: 1st Floor, Lotte Department Store Myeongdong Main Branch, 30 Euljiro, Jung-gu, Seoul
  • Operating Hours: (Daily) 8:30 – 21:30