OWL Magazine Korea

Seoul Gwanghwamun Chicken Restaurant ‘Goobne Chicken Gyeongbokgung Branch’

There was a time when it was easy to find local chicken joints rather than large franchises in neighborhoods. However, at some point, franchise chicken restaurants began to flourish. Brands like Kyochon Chicken and Goobne Chicken are among the various franchise chicken brands available. Goobne Chicken has become synonymous with such franchise chicken joints.

“Goobne Chicken, Popularized by Girls’ Generation as Ad Models in 2008”

Goobne Chicken opened its first branch in Kimpo City, Gyeonggi Province, in March 2005, and in July of the same year, it initiated its franchise business by opening a second branch.

The name Goobne Chicken began to gain recognition in South Korea around 2008. In June 2008, the brand made a powerful move by featuring the rising girl group, Girls’ Generation, as its advertising models. Riding on the success of Girls’ Generation, Goobne Chicken quickly dominated the chicken franchise industry, leaving a lasting impression on the people of South Korea.

Sales skyrocketed by 131% in 2008 compared to the previous year, thanks to the marketing strategy that utilized Girls’ Generation.

“Specializing in Baked Chicken, Goobne Chicken Menu”

True to its name, Goobne Chicken’s menu consists entirely of baked chicken, with additional items like fried chicken, ribs, and chicken feet. The Goobne Original Chicken, baked in the oven, stands out as the flagship menu item. The price is 16,000 won, and the boneless menu is priced at 19,900 won.

“Goobne Chicken Gyeongbokgung Branch”

I had the opportunity to order chicken in the Gwanghwamun area after a long time. Instead of opting for delivery, I decided to pick up my order as the store was closer than expected.

The Goobne Chicken Gyeongbokgung Branch, located in the Gwanghwamun area, is indeed close to Gyeongbokgung Station. Coming out of Exit 7 of Gyeongbokgung Station on Subway Line 3, heading straight along the road, you’ll find a small store just behind the bus stop.

“Small Store with Some Tables”

Like many other chicken brands, the store isn’t very large, as more customers tend to opt for delivery or pickup rather than dining in. However, there are a few tables for those who wish to eat in. With about four tables, the store can accommodate up to four groups, roughly 16 people, for dining at once.

This time, I opted for pickup, so I didn’t spend much time in the store. It was a day when I ordered chicken after a long time. Considering the recent increase in chicken prices, ordering and enjoying chicken has become quite a burden.

In the current situation where prices have risen, even if the prices of other raw materials stabilize, it seems unlikely that chicken prices will decrease. This is somewhat regrettable.

“Seoul Gwanghwamun Chicken Restaurant, Goobne Chicken Gyeongbokgung Branch”

  • Address: 101, Gyeongbok Seven Building, 114 Sajik-ro, Jongno-gu, Seoul
  • Phone: 02-722-9492
  • Operating Hours: (Daily) 11:00 – 24:00
  • Website: https://www.goobne.co.kr