From the Runway to the Streets of Seoul at the 2025 Asia Influencer Festival

The fourth Asia Influencer Festival, Stage On Me, took place at the World K-Pop Center’s Glass Hall in central Seoul on August 29, 2025. Fashion shows, performances and awards shared the stage, while booths displayed beauty products and introduced food and drink businesses. In one photograph, a guest has raised her phone to film the show. Around her, audience members were making their own records of the evening.

Creators From Eight Markets at Glass Hall

According to co-organizers the Global K-Culture Association and YMSTAR, about 300 influencers attended from South Korea, Japan, Vietnam, Taiwan, Mongolia, China, Kazakhstan and Indonesia. They watched the same show and picked out different moments to share. From the floor, you could see people filming performances, cutting short videos and going live.

A Runway Shared by Models and Influencers

The global fashion show brought models and influencers from the participating places onto the same runway. Miss Stage On Me World winners had a runway segment of their own. In the audience, some people watched through their phones. A guest in a red dress stood to frame the stage vertically, turning a moment in the runway show into footage for another audience.

A Tourism Program That Took Creators Outside the Hall

Japanese influencers joined the first group of Stage On Me Korea Tourism Supporters, appointed that evening. According to reporting from the time, the group visited sights around Seoul before and after the event. The organizers planned for posts to appear in installments through September 13 and for the top participants to be announced on September 20.

The appointments were the start of the assignment. Each creator had to decide what to look at in Seoul and what to show their followers. The runway and performances were confined to Glass Hall. The tourism program depended on what participants found beyond it.

The certificates were handed over onstage, but the videos and posts were due to arrive later. Anyone who missed the ceremony could still see the city through what the participants put on their accounts.

Products and Brochures Offstage

Tables at one side of the hall held products and promotional material. One photograph shows a Japanese-language handout open beside the items. At the booths, visitors could see up close what each business offered.

Coverage at the time recorded participants from beauty and medical services, as well as food businesses including the Cheongdam branch of Ours Blanc and Urban Burger. Outside the hall, creators were going to introduce places in Seoul to their followers. Inside, local businesses were introducing themselves directly to the creators.

An Evening of Performances and Awards

The program included singers Jeon Gyeong-ho and Moena, vocalist Kim Jeong-a, Roma and Ru, and a children’s dance team. Miyu Kano performed and received the festival’s special cultural contribution award. In a photograph of the stage, the festival logo hangs above a performer with a microphone and the silhouettes of the audience below.

What Continued After Glass Hall

In one evening, visitors could see a runway show, watch performances, meet businesses at their booths and see a group of creators take up an assignment to cover Seoul. A guest filmed the stage from the audience. Others took a closer look at products and brochures. Several programs ended there in the hall. The tourism work was designed to carry on after people went home.