OWL Magazine Korea

Choi Yong-Soo’s “Advertisement Board Ceremony”

The history of South Korean football can be divided into pre- and post-2002 FIFA World Cup eras, marking significant development based on the achievement of reaching the semi-finals in the 2002 FIFA World Cup. Players who played crucial roles at that time also gained attention, either transferring to big clubs or pursuing successful post-retirement careers as coaches or broadcasters.

“1998 World Cup Qualifiers: Match against Kazakhstan”

Choi Yong-Soo not only played as a member of the 2002 World Cup squad but also made his mark in the 1998 France World Cup. During the qualifiers, South Korea faced Kazakhstan and achieved a 3-0 victory.

Kazakhstan is currently affiliated with Europe and competes in World Cup qualifiers in Europe, but at that time, they were affiliated with Asia and participated in the qualifiers within the Asian region.

“Choi Yong-Soo’s Advertisement Board Ceremony”

Choi Yong-Soo was a key figure in South Korean football during the resounding victory against Kazakhstan. Although he is now on the path of coaching, at that time, he was a prominent striker for the national team. Particularly, he earned the nickname “Eagle” and performed impressively.

During that match, he also scored a goal. However, more people remember the scenes after the goal rather than the goal itself.

Choi Yong-Soo attempted to celebrate his goal by climbing onto an advertisement board, but he couldn’t balance on it and ended up falling off awkwardly. Although it must have been embarrassing for him, this scene continues to be replayed and referenced by many people, especially in variety shows, teasing and entertaining him endlessly.

It remains a memorable and amusing moment that has left a lasting impression as a nostalgic highlight.