OWL Magazine Korea

Howard Schultz, who joined Starbucks as a marketing manager in 1982, foresaw the increasing demand for premium coffee in the United States during the 1980s. In 1985, he left Starbucks and opened a cafe named “Il Giornale” in Chicago. “Il Giornale” grew rapidly, and within three years, Schultz acquired Starbucks, the company where he had previously worked as a marketing ...