Blog marketing has become so well-known that it might be considered a somewhat cliché concept. While the 2010s saw many people seeking information through blogs, the late 2010s and 2020s saw a rapid evolution of the internet, marking the decline of the “blogging” era. Platforms like Instagram, TikTok, and YouTube have taken over the space once dominated by blogs. The ...
We are living in an era where marketing is so crucial that we could call it the age of marketing. While creating products or services is important, supporting them to sell well is equally significant, especially in today’s saturated market where research on how products or services can sell better is even more crucial. “What is Marketing?” “Marketing” is not ...
Pepe Martinez is the Iberia Regional CEO of Millward Brown Group, enjoying worldwide reputation in market research, brand valuation, and marketing consulting. While majoring in psychology at Spain’s prestigious Madrid Complutense University, he has built an exceptional background in consumer psychology over the past 30 years, applying it to marketing and developing new brand strategies. The book titled “Marketing that ...
Recently, I came across an article about workplace bullying within the E-LAND Group. Negative news articles, including incidents like hundreds being mobilized for year-end performances, were disclosed through the news. In reality, E-LAND has been nicknamed “Il-Land” in the job market even before. Despite rising to the ranks of major corporations, it has received ambiguous evaluations as it couldn’t match ...