Pepe Martinez is the Iberia Regional CEO of Millward Brown Group, enjoying worldwide reputation in market research, brand valuation, and marketing consulting. While majoring in psychology at Spain’s prestigious Madrid Complutense University, he has built an exceptional background in consumer psychology over the past 30 years, applying it to marketing and developing new brand strategies. The book titled “Marketing that ...
I had the chance to encounter the author Park I-cheol, who always writes the phrase “Happiness is always a choice.” I received his book as a gift. Park I-cheol is known for writing about positive psychology, such as “The Little Prince Who Became a Janitor,” and he also delivers lectures at places like Gangnam-gu Office based on these themes. “It’s ...