Blog Marketing, by Jo Jae-hyeong

For a while in the 2010s, blogs were where many people in South Korea looked for information. By the end of the decade, Instagram, YouTube, and later TikTok were taking up more of that time.

Images and short videos became a familiar way to find out about something. Blogs lost some of their central place, but a searchable post remains a straightforward way to explain a subject in enough detail to be useful.

When people began making money from blogs

When I started blogging in the late 2000s, hearing that companies were using blogs to market their products still felt new. Television, radio, newspapers, and magazines were the formats I had come to associate with advertising.

It is easy to forget how different it felt to have a company take a blog seriously as a way to reach people.

It was also new to hear that someone could write posts and make money from the people who came to read them, through ads or affiliate links. That became a familiar part of earning a living through publishing online.

How a blog can serve a marketing purpose

Even if blogging is familiar, it can take time to learn how to make it work for a business.

Jo Jae-hyeong’s Blog Marketing takes that as its subject.

Jo asks what gives a reader a reason to visit and how a publisher can decide when a post will be useful. The emphasis is on the work that goes into the post itself.

Writing something readers are looking for

Jo first explains what a blog is and how to start one. He also outlines differences between Naver Blog and Tistory, the two Korean services he discusses.

A beginner can follow those sections without having published before. Turning the information into a blog people actually visit still takes sustained work.

Building a blog worth coming back to

The work goes better when you have a reason for publishing and keep at it for long enough to learn what readers respond to.

Jo gives priority to posting useful material consistently. Technical choices can help people discover a post once there is something worthwhile for them to find.

The book appeared in 2015 and concentrates on Naver Blog. When I revisited it in 2024, the writing advice felt more familiar than the search environment or the balance of platforms people used.

The parts that have held up are the ones about giving a reader something worth finding. That remains a useful subject for anyone writing a blog with a purpose in mind.

Book details

Blog Marketing

Author

Jo Jae-hyeong

Published

June 5, 2015

ISBN

9788968481994

View the book at Kyobo Book Centre

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