OWL Magazine Korea

After getting off at Kyoto Kawaramachi Station, we walked north along the Kamo River. As it was not yet time for dinner, we were searching for a cafe to spend some time in. Surprisingly, cafes weren’t as visible as expected. Following a narrow alley behind the riverside, we stumbled upon a new bridge, and across from it, we found a ...

On July 27, 1999, Starbucks landed in South Korea by opening its first store in front of Ewha Womans University. Initially, there were controversies due to coffee being more expensive than a regular meal, but now Starbucks has firmly established its presence in South Korea. Especially within a 1km radius of Gwanghwamun Square, it boasts the highest number of Starbucks ...

In the hub of transportation in the northwest of Seoul, you can find “Mesena Polis” near Hapjeong Station. Mesena Polis is a complex apartment located in Hapjeong, combining residential and commercial spaces to create a unique atmosphere. Completed in 2012, Mesena Polis stands out with a design reminiscent of a canyon, providing a distinctive experience different from other shopping malls ...

On July 27, 1999, Starbucks landed in South Korea by opening its first store in front of Ewha Womans University. Initially, there were controversies due to coffee being more expensive than a meal, but now Starbucks has firmly established its presence in South Korea. Becoming a global company following McDonald’s, Starbucks created a new global index, the Starbucks Index, following ...

Starbucks first opened its doors in Seattle on March 30, 1971. The name Starbucks is derived from the name of a sailor in the 19th-century American novel “Moby Dick,” named “Starbuck.” The person credited with growing Starbucks is Howard Schultz, but the initial beginnings started when three partners, Jerry Baldwin, Zev Siegl, and Gordon Bowker, opened a retail store selling ...

Starbucks is not only a personally inspiring space but also a place that garners significant attention. Originating from a small coffee shop in Seattle, the brand transformed its narrative by conceptualizing cafes as a “third space.” In South Korea, the Starbucks phenomenon began on July 27, 1999, with the opening of its first store in front of Ewha Womans University ...

Once upon a time, mentioning Starbucks might evoke negative images like “beanpaste girl” or “beanpaste boy.” However, Starbucks has successfully overcome such stereotypes, becoming the most famous and thriving cafe in South Korea. “Why could Starbucks succeed in South Korea despite the recession?” This book explores the reasons behind Starbucks’ success in the South Korean market, even during economic downturns, ...

In July 27, 1999, Starbucks landed in South Korea with its first store opening in front of Ewha Womans University. Initially sparking controversy due to coffee prices higher than a meal, Starbucks has now firmly established its presence in South Korea. It has evolved into a global company, following in the footsteps of McDonald’s, creating a new global index, the ...

On July 27, 1999, Starbucks made its debut in South Korea with the opening of its first store near Ewha Womans University. Initially, there were controversies due to the coffee being more expensive than a regular meal. However, Starbucks has now firmly established its presence in South Korea. It has evolved into a global company following in the footsteps of ...

Starbucks made its debut in South Korea by opening its first store near Ewha Womans University on July 27, 1999. Initially, controversies arose due to the higher cost of coffee compared to meals, but now Starbucks has firmly established its presence in South Korea. As a globally recognized restaurant chain following McDonald’s, it even created the “Starbucks Index,” akin to ...

Outback Steakhouse is a family restaurant franchise originating from the United States. In South Korea, it has expanded through Outback Steakhouse Korea Limited. True to its name as a steakhouse, steak is the main dish. Recently, they have introduced the Black Label series and Tomahawk series, earning favorable reviews for serving tasty steaks among family restaurants. “Seoul Gwanghwamun D Tower, ...

After exploring Ninenzaka and Sannenzaka in Kyoto, Kyoto Tower caught my eye on the way down. Although it was not yet 9:00 AM, all the shops were closed, creating a serene atmosphere. As it was the last night of my Kyoto trip, I didn’t want to return to my accommodation just yet. Considering where to spend time, the thought of ...