Singapore Tourism Slogan “Passion Made Possible”
Singapore is one of the busiest and modernised city in the world. Located in the centre of Asia, Singapore is already the hub city for logistics on Airlines and Shipping.
Also, Singapore is known for tourism. Singapore is a small city and country, however, you can find a lot of tourist attractions there.
“Singapore Tourism Brand : Passion Made Possible”
Singapore Tourism Board changed the slogan. The old slogan was “Your Singapore”. In 2017, Singapore Tourism Board decided to change the slogan to “Passion Made Possible” For this, Singapore Tourism Board and Singapore Economic Development Agency conducted a survey of 4,500 people from 10 countries domestically and internationally.
And the result said that “Passion” and “Possible” received the most votes. By combining these two, they created a new brand name(Slogan) “Passion Made Possible”
“7 Major Themes for Singapore Travel.”
For this campaign, Seven major themes were selected. These seven themes are “Foodie, Explorer, Collector, Actionseeker, Cultureshaper, Socializer, Progressor.”
Also, Singapore Tourism board released promotion videos on each theme. You can watch the videos below. For more information about Singapore travel, you can visit “Singapore Tourism Board”
Singapore Tourism Board : https://www.visitsingapore.com/en/
▵ Passion Made Possible : Foodie
▵ Passion Made Possible : Explorer
▵ Passion Made Possible : Collectors
▵ Passion Made Possible : Action Seeker
▵ Passion Made Possible : Progressors